Edinburgh dating websites cookdating

The deal to buy the 1986-founded company includes French dating sites amour.com, and

Also in 2012 Cupid acquired Uniform Dating, a niche website aimed at uniformed services personnel such as firefighters, nurses, armed forces and police.

Investigation by Ukrainian newspaper Kyivpost in March 2013 proved usage of fake profiles by the company and confirmed that the company's 'social media managers', whose job was to tempt users, were actually located in Ukraine.

The company stated that its auditors KPMG had found 'no evidence of a company organised practice of staff enticing registered members to subscribe through the use of fake profiles'.

Nevertheless, Cupid recognized that existing staff profiles 'were not clearly identifiable' to users and said it had replaced the motivation teams with dating advisors.

In July 2013, BBC published new investigation, claiming that problem of fake profiles still existed, and the company used real persons' data without their knowledge.

Cupid plc was the owner and operator of multiple high-volume online dating websites, covering the range from mainstream to niche audiences.

Cupid's business can be split into two main areas: mainstream dating websites, aimed at the general public with some level of differentiation between them (for example, is aimed at people looking for a steady partner in a more long-term relationship, whereas Be is geared towards users looking for more casual dating); and niche websites, where the whole concept fundamentally hinges on the users looking for partners of a similar background and tastes.

Some of Cupid's main sites are: The business model varies slightly depending on the website.

In addition to this, Cupid also partners with other companies in order to provide a branded, specifically targeted online dating experience.

For example, in December 2010, the company announced a product in conjunction with Whats On (a theatre review and ticket sales website).

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